Spear Motors Ltd is a private Limited Company duly incorporated under the Laws of Uganda. It was founded in 1974 by Prof. Gordon Wavamunno. Spear Motors Ltd is the Sole official distributor for Daimler AG of Stuttgart, Germany the manufacturers of Mercedes Benz and Fuso. It is also the official distributor for Fiat Chrysler Automobiles (FCA), the manufacturers of Chrysler, Jeep and Dodge.


To be the best automobile dealer in Uganda.


To continually improve our products and services and maintain a level of excellence which will meet our customers’ needs and exceed the levels of expectations set by the manufactures we represent.


  1. The Customers and Human Resources are our greatest asset.
  2. We are committed to Honesty and Truthfulness at all times.
  3. We emphasize Empathy; This shows in our ability to understand another’s position.
  4. We value integrity, efficiency, respect, sound moral principal, trustworthiness, and sincererity.
  5. Pride, sense of self worth, knowing we make a difference in peoples’ lives.
  6. We are committed to offer excellent customer service.